Brand Strategy

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A Solid Foundation


Think of brand strategy as the bridge from business strategy to its expression in the world: the brand. Brand strategy may be the single most overlooked step in common approaches to branding. Our position is that brand-related work – visual, written, verbal and interpersonal – is most effective when it stands on a strong strategic foundation.

Compelling, effective communications come from a clear, articulated brand strategy. At Sonnyside Up, before a single visual is executed or a single message is constructed, we diagnose your place in the market, we articulate your brand position and we define the structure of your “brandsphere.”