Brand Application

In the Real World

Brand application is the process of expressing the brand in the “real world.” Websites, packaging, print collateral, nametags, letterhead, signage, merchandise… all are applications of the developed brand.

Truly, brand application is a process that never ends, with many facets, faces and levels of importance. Some periods of brand application are more intense than others, such as when a new brand is launched or a logo is refreshed. Regardless, brand application should be guided by a solid brand strategy and thorough brand guidelines to ensure consistency, relevance and effectiveness across all mediums.

Web / Interactive

Your web presence should be as engaging, valuable and as easy to relate to as you are. We incorporate newest design and format trends with clear messaging, ease of navigation and powerful content management capabilities. The result is a dynamic, user-friendly and easy-to-manage site that moves your business in a targeted direction.

Click here to see web examples

Print / Collateral

We all love digital, but when was the last time you held an RSS feed in your hands and marveled as its texture and pleasing tonality? Print is not dead. In fact, more than ever, your approach to print is a demonstration of the quality of your company. We produce fine print pieces for big impact.

Click here to see print examples




Packaging is a promise. It tells your customer what they can expect from your product, so it better stand out. Sonnyside Up has produced high-impact, memorable designs for some of the biggest brands in the world. We can do it for you, too.

Click here to see packaging examples